Industries We Serve

We do not serve every healthcare segment. We have chosen four categories where our network, regulatory experience, and commercial track record are deepest.  This focus protects our partners from the dilution that plagues generalist distributors.

Infant Nutrition

Premium formula, toddler nutrition, and speciality feeding solutions.

Deep relationships with paediatricians, gynaecologists, hospital procurement, and pharmacy chains. We have launched cow-milk, goat-milk, and organic infant formula portfolios.

Representative result: European infant formula brands — 800K SAR monthly revenue within 18 months of launch.

FSMP & Clinical Nutrition

Food for Special Medical Purposes — hospital formulary and institutional access.

SFDA registration and NUPCO formulary inclusion for diabetes, oncology, renal, and pediatric clinical nutrition.

Representative result: Multinational FSMP portfolio — 30% sales growth, 5 exclusive agencies, 20 pharmacy chains, NUPCO access.

Medical Aesthetics

Injectables, professional skincare, and aesthetic clinic technologies.

KOL networks across dermatology, plastic surgery, and aesthetic medicine.

Representative result: Asian medical aesthetics brand — 22+ medical reps deployed, 4-member field force, KSA commercial launch.

Medical Devices

Cardiovascular diagnostics, monitoring devices, and hospital technologies.

From SFDA medical device classification to participation in Ministry of Health tenders.